You know your business.
Do your clients?
You live and breathe your business. But explaining your product or service to potential clients may leave them scratching their heads.
At Content Fluent, we craft the words that help prospective customers find you, and that motivate them to engage. Then we put those words into action, sharing your message through print and digital marketing campaigns.
We start by learning about your business and the needs of your target audience.
- Assets review
- Stakeholder interviews
- Search term analysis
We develop messages that explain what you do, in language your clients understand.
- Web copy
- Video production
We spread the word in the channels that reach your audience and spark action.
- Automated email
- Social media
- Integrated campaigns
American Marketing Association, Chicago chapter
Center for Technology and Innovation, Northwestern University
Northwestern University Center for Leadership
Northwestern University Office for Research
After his first career as a commercial photographer in New York, Boston and Chicago, Thom blended his love of language with his design sensibility to become a magazine designer and editor, working on such hit titles as "Greenhouse Business" and, well, you get the picture.
Those experiences led to Northwestern University's Kellogg School of Management, where Thom became senior director of marketing and communications. There, he grew a creative team of three to 16 writers and designers, producing nearly 200 print and digital publications annually.
In 2013 Thom joined a startup technology education company, Mobile Makers Academy, as director of engagement. From brand messaging to Google analytics and everything in between, Thom was the company's full-service digital agency of one. That prepared Thom for his current path: helping small- and medium-size businesses and educational institutions define and share their brand story.
Thom has a BA from Washington University in St. Louis, where he majored in English literature and minored in fine arts and photography. He holds a certificate in general management from Kellogg’s Executive Education Program.